By Daniel Zanetti
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Extra info for Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers
When he passed through the compartment again 30 minutes later, almost everyone bought something from him. Being friendly does pay off! In Indonesia, rail operators installed TV sets in the first-class compartments ten years ago. In South Africa, the guard distributes the daily newspapers, as they do in airlines. In my opinion, this makes much more sense than printing a railway company magazine that hardly anyone reads anyway. In Zurich, one woman discovered a niche in the market with her ‘Coffee blitz’.
28 Amaze your customers! ● Do I often receive gifts? Even from my own customers? ● Am I really passionate about my work? ● Would I feel easy if all my customers were gathered together in one room? Don’t forget to listen We live in a society in which few people have the gift of being good listeners. So it is hardly surprising that many salespeople forget to switch their ears to receiving mode when they are talking to their customers. They are so preoccupied with thinking, ‘I have to close a deal,’ that they are more concerned with themselves than with the other person.
I answer that it is exactly in accordance with my wishes, and the very next day, I get the confirmation of my booking in the post. And on the day of the seminar, I find the room exactly as it was shown on the photo. In another hotel, the seminar organization team follows through by sending someone from the hotel to the seminar leader once the guests have left to inquire: ‘Was your seminar a success? ’ A little ‘light’ refreshment? In the previous section, I described my experiences with conducting seminars, but you would be amazed at what you have to contend with as a participant.