By Sunil Sahadev, Keyoor Purani, Neeru Malhotra
This e-book offers present examine on boundary spanning components. The editors assemble extant wisdom within the box and current a uniform narrative. prior stories have frequently been disseminated throughout a number of educational disciplines like prone advertising, own promoting and revenues administration and so on. and this monograph aggregates reviews facing boundary spanning parts or has boundary spanning parts on the topic of the selling functionality because the major empirical platform less than a uniform theoretical viewpoint. every one bankruptcy within the e-book offers with a huge study subject and synthesizes stories in terms of boundary spanning elements.
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Additional resources for Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies
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