By Sidney J. Levy
Sidney J Levy is an the world over famous author whose rules started to impact advertising executives within the past due Nineteen Forties. They proceed to affect this day on: how we expect approximately marketing’s function in administration; how managers increase product and types; how they comprehend their shoppers; and the way company and educational researchers examine industry concerns.
Brands, shoppers, Symbols and Research is a finished number of Sidney J Levy’s essays and reviews of promoting.
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Extra resources for Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing
Johnson , Å (1976). Mythical beasts coloring book (Vol. 3). Mineola , NY: Dove r Publications . Kapferer , J. (1992). Strategic brand management: New approaches to creating and evaluating brand equity. Ne w York: Free Press . Langer , S. K. (1967). Mind: An essay on human feeling, Baltimore : John s Hopkin s Universit y Press . Levy, S. , Rook , D. W, & Czepiel , J. (1980). Social divisio n and aestheti c specialization : The middl e class and musica l events . In Symbolic consumer behavior (pp .
I pondere d lon g as to wha t functio n I coul d serv e here , ho w bes t fulfil l th e heav y obligatio n to m y peers , my teachers , ou r guests . I wa s tol d tha t th e bes t thin g wa s to be funny—a s thoug h tha t wer e th e simples t thing . But I am no t easil y give n to jokes , an d m y natura l austerit y combine d wit h th e grandeu r of th e occasio n to insis t that — No , thi s is a tim e for solemnity , no t jokes . So let us brea k wit h th e pleasan t tradition s an d be serious .
We shoul d accep t ou r devotio n t o ou r ideas , sinc e smal l minu s correlation s ar e no t likel y to swa y us awa y fro m the m anyway . Also , w e ar e the n mor e likel y to establis h ou r ow n Schoo l of Thought ; an d 28 I A LIFE IN THEMARKETPLACE soo n numerou s othe r researcher s an d sug gestibl e assistant s wil l join in to prov e th e dogma s ou r persistenc e creates . As a conse quenc e o f thi s burnin g desir e to mak e th e stud y com e ou t right , as th e sayin g goes , it wa s determine d t o us e ever y possibl e metho d tha t woul d suppor t th e basi c propositio n an d whic h th e incredibl e tech nica l armamen t of th e Socia l Science s coul d provide .