No Image

Managing Brand Equity by David A. Aaker

<div> <div class="cover"> <img src="https://images-na.ssl-images-amazon.com/images/I/51Jc3f3jUEL._SX340_BO1,204,203,200_.jpg" /> </div> <div> <div id="desc-0029001013" class="description"> <p>By David A. Aaker</p> Crucial resources of any enterprise are intangible: its corporation identify, manufacturers, symbols, and sl...
read more
No Image

True Story: How to Combine Story and Action to Transform by Ty Montague

<div> <div class="cover"> <img src="https://images-na.ssl-images-amazon.com/images/I/41c6W6%2BSU0L._SX337_BO1,204,203,200_.jpg" /> </div> <div> <div id="desc-1422170683" class="description"> <p>By Ty Montague</p> Is your organizatio...
read more
No Image

Essentials of Marketing Research , Fourth Edition by William G. Zikmund, Barry J. Babin

<div> <div class="cover"> <img src="https://images-na.ssl-images-amazon.com/images/I/31oZ56YMeaL._BO1,204,203,200_.jpg" /> </div> <div> <div id="desc-B008BWV2KQ" class="description"> <p>By William G. Zikmund, Barry J. Babin</p> Don?...
read more
No Image

Marketing Kit for Dummies by Alexander Hiam

<div> <div class="cover"> <img src="https://images-na.ssl-images-amazon.com/images/I/51WrIIQiU2L._SX396_BO1,204,203,200_.jpg" /> </div> <div> <div id="desc-047040115X" class="description"> <p>By Alexander Hiam</p> The kinds, letters...
read more
No Image

Direct Marketing in Action: Cutting-Edge Strategies for by Andrew R. Thomas

<div> <div class="cover"> <img src="https://images-na.ssl-images-amazon.com/images/I/41ETCys8NWL._SX329_BO1,204,203,200_.jpg" /> </div> <div> <div id="desc-B002V932YO" class="description"> <p>By Andrew R. Thomas</p> <p>In a industry...
read more
No Image

Statistics for Marketing and Consumer Research by Mario Mazzocchi

<div> <div class="cover"> <img src="https://images-na.ssl-images-amazon.com/images/I/51CTyRoMS-L._SX350_BO1,204,203,200_.jpg" /> </div> <div> <div id="desc-1412911222" class="description"> <p>By Mario Mazzocchi</p> Balancing simplic...
read more
No Image

Business Success in China by Markus B. Hofer, Bernhard Ebel

<div> <div class="cover"> <img src="https://images-na.ssl-images-amazon.com/images/I/41IfZH08acL._SX327_BO1,204,203,200_.jpg" /> </div> <div> <div id="desc-3540346147" class="description"> <p>By Markus B. Hofer, Bernhard Ebel</p> Ch...
read more
No Image

Co Branding (Macmillan Business) by Tom Blackett

<div> <div class="cover"> <img src="https://images-na.ssl-images-amazon.com/images/I/41N9N8VCK3L._SX314_BO1,204,203,200_.jpg" /> </div> <div> <div id="desc-031222897X" class="description"> <p>By Tom Blackett</p> The strategic admini...
read more
No Image

Predicting Market Success: New Ways to Measure Customer by Robert Passikoff

<div> <div class="cover"> <img src="https://images-na.ssl-images-amazon.com/images/I/51Ax4fvk0xL.jpg" /> </div> <div> <div id="desc-B000SBT7HI" class="description"> <p>By Robert Passikoff</p> Compliment for Predicting industry Succe...
read more
No Image

Brand Relevance: Making Competitors Irrelevant by Aaker

<div> <div class="cover"> <img src="https://images-na.ssl-images-amazon.com/images/I/51kDjwegDAL._SX340_BO1,204,203,200_.jpg" /> </div> <div> <div id="desc-0470613580" class="description"> <p>By Aaker</p> Branding guru Aaker indicat...
read more