Consumer Research: Postcards From the Edge (Routledge by Stephen Brown

By Stephen Brown

Patron learn: Postcards from the sting is a set of state-of-the-art essays by way of major exponents of postmodern buyer examine from Europe and the USA. issues coated contain: * chronicle, composition and fabulation in patron learn * postmodern techniques to pluralism in shopper learn * advertising in our on-line world * poststructuralism in advertising and marketing * semiotics in advertising and patron learn

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In order to cross a geographic threshold for the first time (and thereby potentially to begin to change statuses from stranger to friend), gifts are among the rituals that help the transition by demonstrating good intentions and inviting or repaying the counter-gift of hospitality (Reece 1993). Thus when Hindu pilgrims make their way to the sacred banks of the Ganges they give the holy men there gifts or dana for helping them perform rites to expiate sins, gain merit or honour the dead (Crawford 1994).

In Hall’s view the itinerant helped dissolve the boundaries of isolated communities, replace local festivals with non-local festivals, and link local communities with the broader world. BELK 27 tyranny of unchecked passion’ (Hall 1994:44). Similar fears were aroused by the peddler travelling from community to community and using his liminal status as a trickster figure to beguile locals with promises of magical transformations through consumption (Lears 1989:78). As Spinks (1991:176) argues, the trickster, like the shaman, ‘walks the edges of the Sacred and Profane to practise behaviours which to most “normal” folk are insane, sacred, or blasphemous’.

Advances in Consumer Research , 13, Provo, UT: Association for Consumer Research, 433–435. B. Holbrook (eds) Advances in Consumer Research , 12, Provo, UT: Association for Consumer Research, 145–156. J. and Thagard, P. (1995) Mental Leaps: Analogy in Creative Thought , Cambridge, MA: MIT Press. Horne, D. (1984) The Great Museum: The Re-presentation of History , London: Pluto. Jacoby, J. Holbrook (eds) Advances in Consumer Research , 12, Provo, UT: Association for Consumer Research, 157–163. 20 STEPHEN BROWN AND DARACH TURLEY Jameson, F.

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