The Politics of Marketing the Labour Party by Dominic Wring (auth.)

By Dominic Wring (auth.)

The Labour celebration has been utilizing advertising longer than is usually realised. best figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson have been between those that well-known the significance of images and symbolic communique lengthy sooner than the time of Kinnock, Mandelson and Blair. Politics of selling the Labour celebration lines how the party's political campaigning has constructed in view that its delivery and the way the expanding use of promoting contributed to the unconventional restructuring of either the association and its policies.

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This point would be amply demonstrated in the party’s historic 1945 campaign. The 1945 election resulted in a political earthquake. Labour’s victory came a decade and a half after a schism had left the party divided and leaderless. 38 Where Winston Churchill attacked Labour’s ‘Gestapo’ tactics, Attlee offered a considered response and left the anti-Tory sloganeering to his Fleet Street allies. W. 39 The most vocal Labour supporter, the Daily Mirror, declared ‘Don’t Let It Happen Again’ in a bid to remind soldiers and their families of the broken promises made after the Great War.

C. Davidson as Party Chairman. 34 The following year saw former MI5 operative Joseph Ball appointed Director of Publicity and, together with Davidson, he revolutionised the party’s propaganda machinery. 35 Consequently the Press Bureau was expanded and specialist sub-sections formed to target stories at the media. Furthermore the party set up Bonar Law College as a training centre for candidates and began coaching spokespeople prior to their participation in Party Election Broadcasts (PEB). 36 Central Office also courted particular target groups, notably women, and began commissioning work from filmmakers and advertising agencies.

S. Middleton and featured Daily Herald journalist Ritchie Calder extolling the cinema propaganda work of the Swedish Social Democrats. Rotha kept up the momentum with a pamphlet explaining the benefits of film. The TUC and Labour leadership responded by issuing an update of Webb’s circular on cinema: During the war the cinematograph became a powerful instrument of propaganda in the hands of the government. 53 Serious Labour interest in cinema did not last and led the disillusioned Paul Rotha to resign as an adviser.

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